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Addy is very right SEO basic information is combination of on-page optimization and off-page optimization. Now let tell more about on-page and off-page
On page optimization is one of the very first steps of SEO. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Off Page Optimization is all about things you could do to get better ranking of your keyword and to increase PR. If you have complete keyword research and are clear what keywords you want to optimize, you need to develop strategies that help in improving ranking of these keywords.
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