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Exact keyword research means, people searching for that exact phrase in square brackets
Example, [dog training] would return results ONLY for the exact keyword phrase �dog training�.
Broad keyword research could be any search including any words in the phrase in any order without quotes or brackets. Example, broad match results for dog training will also include search traffic for �dog training, training a dog, training a small house dog, dog obedience and canine training�, etc.
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