[bryanbell]

In its broadest sense, the term protects every e-mail you ever send to a customer, possible client or public location. In common, though, it's used to relate to: Submitting direct marketing information to seek and increase new clients or convince current clients to buy again. Submitting information designed to motivate client stability and improve the client relationship. Putting your marketing information or ads in information sent by other individuals. It happens when a company delivers a commercial concept to a person by use of electronic e-mail.