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Nearly all experts in search engine marketing agree the most important element of an individual webpage is the title given to the page. This is the information that appears at the very top of the browser window when a webpage loads and within the underlying code (e.g., HTML code) that is enclosed in the element.

From a search engine's point of view, page title is the first indication of the contents of the page. While many factors on and off the page affect how a search engine interprets the page, the page title is the leading indicator. Additionally, page title is the key information returned when search engines list results to a keyword search.