[rafaeldane98]

Both SEO (search engine optimisation) and PPC (pay per click) are two major SEM (search engine marketing) tactics. Whilst they both involve the use of marketing through search engines, they are both very different tools. The major difference of course is that PPC is a 'paid' service, and whilst many people do pay SEO experts to manage and deliver campaigns, an expert in SEO simply requires time and not money. SEO is a 'natural' strategy. Optimising your website requires a very organic campaign. Creating genuine content that is useful to others and creating links that are relevant is what Google and the others like to see!