[Mark Jackson]

Today I would like to know how this local SEO is normally done. In my mind I think that local SEO is same as normal SEO, but I just need to add a city or website name that I want to target.

For example.
If I am focusing on a niche of SEO's and I want to target people in new york I will target a keyword like this "SEO in New York" and just do simple SEO.

Is that a right way to do it??? or for local SEO we have to do something different. ????

please reply and post some helpful tip along with free Ebook resource if you can.

thank you all