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Pertaining to its name, it is the act of optimizing website content text, images, videos etc..
in a way to enhance its visibility on search engines and readability among visitors.
How to optimize content?
-Write valuable, interesting content that people would like to link to.
-To embed your target keywords intelligently (or i can say organically) in your meta tags, headings, URL, images, videos etc...
-Use unique captions for each image
-Use alt tag for images
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230% more traffic with 12+
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