- Including fresh, unique content
- Including well-researched keywords in appropriate density
- Optimizing title by placing target keywords in the title
- Including meta tags, ALT tags, H1 tags
- Developing a strong internal linking strategy (anchor text placement)
- Including a Sitemap
- Improving page loading speed
- Optimizing images and videos properly
Refer to this SEO starter guide for a deeper insight,
http://static.googleusercontent.com/...rter-guide.pdf