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For you to be safe, you should use name (hyperlinking your website) instead of keyword. But if you are intent on having the keyword there, you can do an inbetween... if your keyword could sound like part of your name or hypen the keyword and your name (approval can be hard, though)...
Pinging backlinks shouldn't be necessary (it doesn�t harm even)... if the backlinking page has ANY weight at all, Google will find it soon enough.
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