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LinkExchange was a popular internet advertising cooperative, originally known as Internet Link Exchange or
It was founded in March 1996 by 23-year-old Harvard graduates Tony Hsieh and Sanjay Madan.[1] Ali Partovi later joined them as a third partner.[citation needed] In November 1996, when the company consisted of about 10 people, it moved from Hsieh's and Madan's living room to an office[2] in San Francisco. In May 1997, the company received US$3 million in funding from Sequoia Capital
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