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I just started learning about this as well so take everything I say with a grain of salt. I believe what you want to do is have around 2%-5% of your keyword phrase in your content example: if your word is mikestone you want to use it around 2 times per 100 words. Additionally, you want your keyword phrase in your H1 (title) and H2 title so something like <H1> Mikestone's Keyword Density Page </H1> and so on and so forth.
Also, tag your pictures with your keyword in the alt section
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