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Exactly as you said...On-page optimisation (on-site SEO) is what can be done on the pages of a website to maximise its performance in the search engines. For eg
- Including well-researched keywords in appropriate density
- Including meta title, description tags, ALT tags, H1 tags
- Developing a strong internal linking strategy
- Placing anchor text properly
- Optimizing title by placing target keywords in the title
- Including a sitemap
- Including fresh, unique content
- Improving page loading speed
- Optimizing images and videos properly
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