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This is one of the most often overlooked techniques to increase search engine ranking. On your homepage, what does the title bar say? If you use Internet Explorer, this is the blue bar at the very top of the window that displays your page (it may include the words "Microsoft Internet Explorer" at the end). Does your company name appear here by itself when you have more important keywords to emphasize? Worse yet, does it say "untitled"? If you want to increase the search engine ranking for that page, this area should contain the most important keywords you see on your homepage. To check the rest of your site, click on any link from your homepage and see if the words in this title bar change for each page in your site. They should - and each title bar should contain the most important keywords from its corresponding page. Note: Very long keyword strings in the title bar should be avoided - six words or less is optimal. Also, words in the title bar should not repeat more than once, and identical words should not appear next to one another.