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What is Generative Engine Optimization
Generative Engine Optimization (GEO) is an emerging strategy focused on optimizing content for AI-driven search engines and generative models like Google's AI Overviews, ChatGPT, Gemini, and Perplexity. Unlike traditional SEO, which aims for top rankings in a list of links, GEO's goal is to ensure your content is directly used or cited within the AI's generated answers and summaries.
This involves creating highly relevant, authoritative, and well-structured content that AI can easily understand and synthesize. Key elements include using conversational language, providing direct answers, building strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and optimizing for question-based queries and structured data. GEO is crucial for visibility as AI increasingly mediates information consumption.
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