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Factors to Consider When Choosing the Right Influencer
Audience Quality
Influencers with few followers and poor quality content are likely to have fake followers.
Engagement Rates
Divide the number of comments and likes on a post by the number of followers. Next, multiply the result by 100.
Authenticity
Find an influencer who tells authentic stories. Bonus if you can find one who also uses your product or service.
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