[AizaKhan]

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

Use keyword research to find a list of keywords.
Identify the business value of the keyword.
Analyze competition for the keyword.
Find the keyword search volume.
Analyze traffic potential.
Identify search intent for the keyword.