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Before you start any other SEO tactics, it’s important to research the keywords you want to target with your content. If you don’t research them, you might unknowingly target a keyword that doesn’t have the search volume you thought it might, making your content way less effective than it could be at bringing in traffic.
In general, each page or post on your site should be built around one main search term, with some related terms (commonly referred to as LSI keywords) in the content. That main search term is called your Focus Keyword or Focus Keyphrase.
While you don’t want to overuse your keyphrase (that’s called keyword stuffing), you do want to make sure it appears in your headline, URL, meta title and description, in your content headlines, and your image alt tags. That’s a lot to remember and to check, so we very highly recommend using the best SEO plugin for WordPress: All in One SEO (AIOSEO).
AIOSEO makes optimizing your content so much easier with their Focus Keyphrase and page analysis. Just enter your keyphrase to find out how you can better optimize your content!
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