1. Ask yourself what you know and what you’re passionate about. Think about the topics and subjects that you’re most knowledgeable and enthusiastic about. Are there any common threads between them?
2. Research your competition. Analyze what other people in your niche are talking about and what kind of content they’re producing.
3. Identify an unmet need. Think about what topics and subjects aren’t being covered in your niche. Is there an underserved audience?
4. Talk to people in your niche. Reach out to people in your target market and ask them what kind of content they’d like to see.
5. Test different ideas. Create some content that explores a few different ideas and see which ones get the best response.
6. Refine your niche. Once you’ve identified a few topics that you’re passionate about, refine them and develop a narrow focus for your niche.
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