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Keyword research is important for SEO (Search Engine Optimization) because it helps you identify topics that your target audience is searching for and optimize your content accordingly. It also helps you understand what your competitors are doing in terms of keyword targeting. Lastly, it helps you identify potential gaps in your content strategy and gives you ideas for topics to create content around. By doing keyword research, you can make sure that your content is optimized to rank higher in search engine results pages and draw more organic traffic to your website.
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