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Old 03-24-2023, 04:54 AM   #8
horizontour
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Join Date: Aug 2016
Location: Agra, India
Posts: 612
SEO (Search Engine Optimization) is a process of optimizing a website in order to improve its visibility in search engine results. It involves making changes to the website structure and content, including optimizing keywords, in order to increase its relevance to relevant search queries. It is an ongoing process, as search engines continue to update their algorithms to provide better search results.

PPC (Pay-Per-Click) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to a website instead of attempting to “earn” those visits organically.
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