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10 Golden Rules of Marketing
1. PLACE - Retail, Wholesale, Local-Export, Internet.
2. PRICE - Penetration Strategy, Cost-Plus, Loss Leader, etc.
3. PROMOTION - Advertising, Recommendations, Special Offers, Gifts, User testing.
4. PEOPLE - Founders, Employees, Culture, Customer Service.
5. PROCESS - Service Delivery, Complaints, Response Time.
6. PHYSICAL EVIDENCE - User Stories, Recommendations, Office Premises, Buzz.
7. PRODUCT - Design Technology, Usability, Usefulness, Solves Pain, Value, Quality, Brand, Warranty.
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