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What's the difference between organic vs. paid results?
While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, companies use SEO to optimize their site's visibility or rankings in search results. In comparison, paid search allows users to pay for a prominent spot in search results.
Organic search is available for a long period till the website is provided uptodate and relevant contents. Paid per search is available till the contract time. Once time is over, search result will not appear. As a long term solution, organic search is preferred and it is more effective in long run.
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