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ROI for digital marketing?
As a rule of thumb, digital marketers should aim for an average ROI of 5:1 — that's $5 gained for every $1 spent on a marketing campaign. And if this doesn't satisfy you, set the bar a little higher! Exceptional marketing ROI is considered 10:1 or higher.
Well, most digital marketers strive for an average ROI of 5:1—a measure of profit that's $5 gained for every $1 spent on a marketing campaign. This is considered slightly above average by industry standards.
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