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What is the optimal bounce rate for website ?
between 26% and 40%
The average bounce rate is somewhere between 26% and 70%, with the optimal range being between 26% and 40%.
So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.
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