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If we change our URL structure, will we lose our SEO ranking?
The SEO Impact of Changing URLs
The short answer is very much YES - any significant changes to URLs and URL structures across your website can have a significant impact on how visible you are on Google and ultimately affect your traffic.
To many, URLs are just seemingly inconsequential addresses to webpages. However, how you structure URLs for SEO matters. They may seem less important than the title and heading elements but URLs can be a powerful tool for achieving SEO success.
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