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What is campaign in PPC
PPC stands for Pay Per Click, it is a model of internet marketing where advertisers pay for their ad whenever their ad is clicked. The ad appears when user search criteria are matched with the keywords linked with ads.
A campaign allows you to promote your products or services on Google's vast network of search results, websites, videos, mobile apps, maps, shopping listings, and more. You'll choose a campaign type based on your advertising objective, brand strategy, and how much time you're able to invest.
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