What Is Click Through Rate In Google Ad-Words..?
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks รท impressions = CTR.
Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad. Pro Tip: The more relevant your keywords are to your business or offer, the more likely users will be to clickthrough: 54% of respondents said they prefer relevant ads to irrelevant ones, according to research from Qriously.
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