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What makes your content valuable?
The first is that it's relevant. You need to be giving your audience the most up-to-date information, strategies, and knowledge in your industry, that way they begin to come to you instead of going elsewhere.
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The second thing is that your content should be easy to understand. There's no need to pontificate (lol) and show people all the words you know . . . just keep it simple and to the point. What you should ideally be shooting for is that if your content was shown to a 4th grader, they'd understand.
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The last part of the equation is that your content should be easy to apply. All the tips/hacks in the world don't mean anything if people can't actually apply them to get results themselves. Take the time to explain HOW to take that information and apply it!
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