[cyberdesignz]

To generate traffic through organic search, you need to optimize your website material for organic keywords. Those are the phrases that consumers are inputting into Google in order to find relevant information and solutions to their problems.

Even though Google's ranking algorithms include several, factors, and the algorithms are always evolving, one of the prominent factors is on-page keyword optimization.

If the keyword that people are searching for doesn't appear at any place in your web copy, you are extremely unlikely to rank for that keyword. That is why it's so important to do keyword research: You need to search for the keywords that consumers really use when searching for web content, product lines, or professional services such as yours, so you can optimize your site pages for those organic keywords.