You need to use quality content that will be of interest to your target audience. This will also help attract new customers to your business. I advise you to use all the features of social networks to increase the popularity of your business. For example, create posts with quality photos or create video reviews of your products or services. In order to create high-quality video you don't need to use professional video editors, you can use free software, such as
https://www.freemake.com/free_dvd_burning_software/ , for example. This will help you increase the interest of your visitors and attract more traffic to your business site.