You need to find a good digital agency and they help you with strategy. You and a professional in design and content manager makes tasks for strategy. The designer will competently make a website where everything will be clear to any user. If the designer will work in Figma, then you can watch his work. You can read about the advantages of this tool here
https://light-it.net/blog/figma-vs-s...ool-is-better/. The content manager will do the rest of the work.