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How does content strategy helps you build online authority?
• It keeps you accountable and consistent.
• It lays out what you need to create the best, most authority-building content possible (including helping hands, tools, keywords, topics, and budget).
• It looks ahead to your content future, helping you schedule posts and promote content around strategic dates, seasons, and events.
• It helps you create the kind of content that will appeal most to your audience, and ensures you promote it where that audience will see it.
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