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Old 09-05-2019, 10:31 PM   #7
RH-Calvin
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Join Date: May 2015
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Posts: 2,517
Paid search refers to any search process where results are dictated by payment from advertisers. However, many associate the term paid search with pay-per-click (PPC) advertising, a specific kind of business relationship where advertisers pay search engines or other Web hosts when ads are clicked, which gives the host entity incentive to display the ads as search results.
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