If you are not familiar with what the Google Sandbox aka “the Google sandbox effect” is, it’s basically a filter Google puts on new websites to prevent them from ranking very well for the first 2–12 months or so. While Google doesn’t directly admit to the policy’s existence, SEOs like ourselves see it in practice, and are the ones that came up with the name for it. We believe the term “Sandbox” references parents putting their kids in a sandbox. As they grow older and more mature, they are able to get out of the sandbox and face the real world.
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