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Website Clicks vs. Website Conversions: What's the difference and does it matter?
Here's a problem I see all the time: You've got your ads set up. They've been running for a week or so. And they're getting tons of clicks.
The problem? No one is converting.
There are a few things that could explain this and one of the main culprits is using the wrong ad objective.
If you're trying to get people to take an action (more than just clicking on your ad) like giving their email or buying a product, you have to use Website Conversions as the objective for your ad.
If you use Clicks to Website, I can almost guarantee you'll only see a few, if any conversions.
So what's the deal? You're still sending them to a website. Why don't they just give you their name and email?
Because you picked the wrong ad type. You're not optimizing for conversions. You're optimizing for clicks. And that's exactly what you'll get. A bunch of clicks.
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