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These are the terms of digital marketing, rather than this there is a lot of terms are using in digital marketing but these 2 are given bellow-
CTA: Call-To-Action. This is typically a button, an action, or the one thing the ad wants you to act-on. Typically, you only want to put one CTA on an ad, or landing page, or email.
CTR: Click-Through-Rate. This is the number of clicks divided by the number of impressions (eyeballs that have seen your ad). This is one of the most accurate numbers to prove effectiveness. It’s the percentage of people who took action.
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