[travelowebseo]

1. Write good ad copy. Make it the most attractive offer. Most credible. Most exciting. Most experienced. Good ad copy will do wonders for your CTR.

2. Pick keywords that are truly relevant to your business and the search intent. If the relevance isn't there, no amount of good ad copy will get someone to click on your ad.

3. Use narrower keyword match types. Modified broad, phrase and exact will get higher CTR and perhaps better leads than broad match.

4. Create a good organization of your keywords into ad groups. Keywords should be tightly related to each other in each ad group. Create separate ad groups for each keyword theme.

5. Use the keywords in the ad group in your ad copy. Try to use the keyword in your headline. The earlier the better. Repeat the keywords in your display URL.

6. Use Ad extensions. Site links, locations, phone number. All of these can help increase your ad real estate and also the CTR.

7. Increase your bids. Ensure you're at least showing up on the first page. Try to shoot for the top 3 spots.

8. Use negative keywords. Add and use negative keywords to reduce the number of non relevant impressions.