Today everybody is after SEO. Even a new website owner thinks he can do miracles with the help of SEO. Is SEO so powerful? Does it have any downside also?
We should look into it. I am going to list the pros and cons of SEO for your reference.
Pros of SEO:
1. You can save money on Ads due to SEO
2. Your website receives targeted traffic
3. SEO can make you surge ahead of the competition
4. The user experience gets improved when you optimize your site for SEO
5. It helps in building brand credibility
Cons of SEO:
1. It cannot assure of success
2. It takes a long time to get a normal ROI for SEO
3. SEO does not give results overnight. It takes 3 to 6 months.
4. You always live in the fear of penalty
5. You have little control over the results
If you wish to get more details on the above points you can refer to
my post on SEO - pros and cons.