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SEO stands for Search Engine Optimization. It is a technique which is used to optimize your website to rank higher on SERPs (Search Engine Result Pages). It is done to ensure that your website can receive your targeted visitors so that you can get maximum benefit from your website. You don't need to pay anything to do SEO. You can do it yourself by gathering knowledge about it from online resources. So it is the most affordable (almost a free) source of website marketing. However, SEO takes time to generate the result in terms of website traffic and visitors.
SEM stands for Search Engine Marketing. It is a paid version of Website Marketing where you put your website advertisements on different search engines. You need to choose keywords, budget, big and targeted market to show your ads and based on your settings your ads are displayed on different search engines. It gives instant results as you are paying for the traffic and visitors coming on your website.
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