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The main important and helpfulness of Facebook fan page for your business. They can give your business a boost traffic and very good result in search engine.
Several commands to improve the effectiveness of your FB fan pages are given below.

1. Set attractive content: you can put on your fan page searching for interesting content like image and video. This will make your visitor like your page.
2. Answer their questions: Answer every question that your fan asks. These will good impact on your fan and therefore they will like your fan page.
3. Update your page regularly: you need to update your fan page with interesting information regularly because your fan will regularly visit your fan pages.
4. Publicize your page: One must have to push their page on Facebook so one can make their page well-liked and boost the number of fans.
5. Include fresh content: the importance of putting interesting content, you should also put that content which is fresh. The main reason is that if your content can be interesting then people very much interesting you fan page.
6. Introduce important applications: If you will introduce your Facebook fans to Facebook applications that are related to your product or business, you will get good result and to help to grow your Facebook page.