It is very important to have a keyword rich blog. But like you said we must refrain from keyword stuffing and also more fearful presenting content with no relevance nor information that make for interesting read. So while writing a blog, keep in mind the searcher and the possible words or phrases that they may use, integrate the keywords into your article and not the other way around, create unique content and with good keyword application traffic and ranking, both improves. -
SEO Junkies