Investigate is the first step and learn what is relevant in terms of contents?
What satisfies the real or subjective needs of your followers is important. So to answer that question, you must first know who is the recipient of your messages and what their priorities are when consuming content.
Then, already located in a defined context, you can offer trend publications. In this sense, with tools such as BuzzSumo, Google Trends, Feedly or forums and Q / A sites, you will know which are the most shared ideas and, therefore, relevant.
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