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It is very important to have a good landing page for your PPC campaigns.
We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.
Quality score depends upon -
Ad copy relevance
Expected CTR
Landing page relevance
When you are not having a good Google AdWords PPC ads landing page, you won't be having a good quality score for your keywords and bounce rate will be more.
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