Facebook Marketing Trends to Leverage in 2025
 

AI-driven ad optimization for enhanced targeting and efficiency. Embrace privacy-first advertising using Facebook's Conversions API and first-party data. Dominate with short-form video content, especially Reels, for higher engagement. Leverage the growth of social commerce through Facebook Marketplace and Shops. Foster community engagement over just follower count. Experiment with interactive content like AR ads and live shopping. Personalize experiences with AI chatbots and focus on authentic, user-generated content to build trust and drive conversions.