The Art of Keyword Research
 

1. Define your Business + Audience.
2. Utilise Keyword Research Tools.
3. Analyse Competitor Keywords.
4. Categorise your Keyword Research.
5. Prioritize your Keyword Research.
6. Track your Results.

Make a list of broad topics relevant to your topic.
Expand each topic with a list of phrases you think your customers use.
Find related search terms.
Analyze the strength of your keywords.
Determine how you rank in your industry.
Verify search intent.