The 7-Step Marketing Plan
 

Step 1 - Understand the Business Situation your Firm is facing
Step 2 - Research and Understand your Target Client
Step 3 - Position your brand in the marketplace
Step 4 - Define and Refine your Service Offerings
Step 5 - Identify the Marketing Techniques you will be using
Step 6 - Identify the New Tools, Skills, and Infrastructure you will need
Step 7 - Document your Operational Schedule and Budget