How Marketers use Social Data
 

1. Understanding my Target Audience - 55%
2. Developing Creative Content - 48%
3. Supporting other Departments - 39%
4. Analyzing Trend - 32%
5. Assessing Campaign Performance - 29%
6. Fostering Connection with Customer - 26%
7. Reporting Results to my Manager and/or Team - 25%
8. Measuring ROI - 15%
9. Informing Business Decision - 10%