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tap2do

07-29-2022 02:29 AM

what is the difference between google analytics 4 and universal analytics?

Hi Digital Marketers!

Kindly differentiate between google analytics 4 and universal analytics?

pharmasecure

07-31-2022 08:46 PM

Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users). So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users.

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