What's the deal with Hashtags
 

Relevant
Engage
Memorable
Trending
Short and Simple
Make Sense
Research
Not just brand name

What's the deal with Hashtags
 

A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help members filter information.