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What is the formula to find CTR? Does CTR help in improving the quality score?
What is the formula to find CTR? Does CTR help in improving the quality score?
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Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
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